Your idea is a future business. And we can take you there.

There are many ways for a business to fail, but only a few routes to success. We put you on the right path, through business validation. Validating your business idea is as important as your product or service. Before investing a significant amount of time and resources, it is essential to understand customer needs and wants, assess inherent risks associated with entering the market, and thoroughly test assumptions.

We bring a decade’s worth of insights to validate your product, market and customers. We work with you to ask and answer the cold, hard questions that will enable you to uncover the business value of your product or idea.

  • Idea Validation

Limit your business risks early on

Before you spend a single dollar, you need to know if your business idea is worth pursuing. We reduce your risk and increase the likelihood of success by thoroughly testing the viability of your product, service, or business idea.

Our idea validation framework ensures you answer the critical questions early on and avoid any unpleasant surprises later.

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  • Market Validation

Market conviction for yourself and your investors

Market validation showcases a concept (for a product or service) to a defined target market, and measures the response to understand business viability. It’s smart to get information early on, before any significant investment has been made on whether there is a demand for your product or service. We evaluate the value, interest, potential competition, and ideal market conditions to make the most of your time and resources. And our process will also leave with you a deeper understanding of both the business and your market.

And when you are ready to launch, you have the assurance of both a good market fit and the data to convince your investors as well.

  • Customer Validation

Knowing if your product or service will succeed with real customers is a great indication of the likelihood of your business’s success. But to do so, you need to get in front of actual customers.

Our process of customer validation can confirm whether or not your potential customers recognize the value in your product or service.


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Talking Totem’s approach to business transformation.

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