Building structured systems for affiliate matching, campaign tracking, and execution so growth could be handled without delays or founder dependency.
Affiliate matching, campaign setup, and tracking relied on spreadsheets, message threads, and the founder’s judgment. As deal flow increased, assignments slowed and inconsistencies grew.
Talking Totem standardized workflows across the affiliate lifecycle, introduced centralized tracking for partners and campaigns, and redesigned the operating model enabling faster, more accurate assignments and clearer visibility across the team.